One Man and His Shoes

One Man and His Shoes (2020)

13/10/2020 (GB)
Documentary
1h 23m

The untold story of the world's most iconic sneaker.

Overview

'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.

  • Yemi BamiroDirector
  • Status

    Released

  • Original Language

    English

Keywords

  • marketing
  • shoe salesman
  • sports hero
  • sports marketing firm
  • sports star
  • red shoes
  • social & cultural documentary
  • sports fan
  • sports collectibles
  • shoes